{"id":24229,"date":"2019-08-01T06:44:06","date_gmt":"2019-08-01T06:44:06","guid":{"rendered":"https:\/\/arisglobal.com\/bkp-site\/?p=24229"},"modified":"2019-08-01T06:44:06","modified_gmt":"2019-08-01T06:44:06","slug":"effective-automated-content-management-strategy-for-medical-information-managers","status":"publish","type":"post","link":"https:\/\/www.arisglobal.com\/blogs\/effective-automated-content-management-strategy-for-medical-information-managers\/","title":{"rendered":"Moving to Self-Service: A Key Component of an Effective Automated Content Management Strategy for Medical Information Managers"},"content":{"rendered":"<p><em>On June 18th, 2019, ArisGlobal presented the webinar \u201cEffective Automated Content Management Strategies for Today\u2019s Successful Medical Information Managers.\u201d In this final blog of our two-part series, we share how the move to self-service is creating a clear paradigm shift\u00a0 and impacting \u00a0the content management strategy of today\u2019s MI departments. <\/em><\/p>\n<p>By 2020, <a href=\"https:\/\/www.slideshare.net\/LBi_Health\/data-infographic-sjl060313v9\" target=\"_blank\" rel=\"noopener noreferrer\">67% of physicians will be digital natives<\/a> and will prefer obtaining medical information on specific medications through digital channels, and by 2025, <a href=\"https:\/\/www.brookings.edu\/blog\/brookings-now\/2014\/07\/17\/brookings-data-now-75-percent-of-2025-workforce-will-be-millennials\/\" target=\"_blank\" rel=\"noopener noreferrer\">75% of our global workforce will be accomplished by millennials<\/a> who are extremely comfortable with digital technology<a href=\"#_ftn1\" name=\"_ftnref1\"><span>[1]<\/span><\/a>.<\/p>\n<p>With billions of mobile health app downloads (<a href=\"https:\/\/www.statista.com\/statistics\/625034\/mobile-health-app-downloads\/\" target=\"_blank\" rel=\"noopener noreferrer\">source: Statista 2019<\/a>) as an indicator, today\u2019s patients are also now more digitally empowered than ever before, with access to healthcare information just a few keystrokes and clicks away. Patients now expect immediate responses to their healthcare concerns. Additionally, the emergence of patient support groups and new stakeholders, such as \u201cpatient opinion leaders\u201d and \u201cdigital opinion leaders\u201d blogging on healthcare issues, add to the complexity facing medical information (MI) departments.<\/p>\n<p>This reality impacts both the rise in call volumes that MI departments are experiencing as well as the public\u2019s move toward self-service. ArisGlobal\u00a0 believes that pharma companies need to proactively develop and launch self-service engagement strategies and capabilities that allow:<\/p>\n<ul>\n<ul>\n<li>HCPs and patients to easily search via mobile apps or online desktop,<\/li>\n<li>The ability to submit inquiries if appropriate content is not found<\/li>\n<li>Provide an auto-response mechanism through chat bots for on-label requests<\/li>\n<\/ul>\n<\/ul>\n<p>Artificial intelligence is becoming mainstream and will enable MI systems to deliver capabilities. Leveraging AI, medical information is broken down into manageable components based on patient information and FAQs. User-entered text\/questions are parsed, and keywords are identified. Based on the questions, AI will select and present the most appropriate responses. If a response is not found or the user is not satisfied with the response, the user can then chat live or submit an inquiry.<\/p>\n<p>We admit then to being surprised by our webinar attendees\u2019 response when asked whether their company currently delivers such self-service content access. Sixty-two percent replied \u201cno.\u201d The 23.1% who are planning a self-service portal and the combined 15.4% who either have a full-service portal or publish all documents on their website are ahead of the curve on this front.<a href=\"#_ftnref1\" name=\"_ftn1\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<h5>Do you currently provide self-service content to HCPs and Sales representatives\/MSLs?<\/h5>\n<p>NONO, BUT WE ARE PLANNING TO DEVELOP A SELF SERVICE PORTALYES, ALL THE DOCUMENTS ARE PUBLISHED ON THE WEBSITEYES, WE USE A SELF SERVICE PORTAL<\/p>\n<p>Developing an effective, long-term content strategy and the components necessary \u00a0\u2013 one that factors into account the paradigm shift toward self-service \u2013 is covered in more detail in the webinar, now available on-demand. We also invite you to read our article \u201cThe Role of Artificial Intelligence Within Pharmacovigilance and Medical Information\u201d to learn more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By 2020, 67% of physicians will be digital natives and will prefer obtaining medical information on specific medications through digital channels, and by 2025, 75% of our global workforce will be accomplished by millennials who are extremely comfortable with digital technology. In this final blog of our two-part series, we share how the move to self-service is creating a clear paradigm shift and impacting the content management strategy of today\u2019s MI departments.<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[],"class_list":["post-24229","post","type-post","status-publish","format-standard","hentry","category-blogs"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Moving to Self-Service: Effective Automated Content Management Strategy for Medical Information Managers | ArisGlobal<\/title>\n<meta name=\"description\" content=\"With the rise in call volumes that medical information departments experiencing ArisGlobal believes leveraging AI enable medical information systems to deliver capabilities. Read the blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arisglobal.com\/blogs\/effective-automated-content-management-strategy-for-medical-information-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Moving to Self-Service: A Key Component of an Effective Automated Content Management Strategy for Medical Information Managers\" \/>\n<meta property=\"og:description\" content=\"With the rise in call volumes that medical information departments experiencing ArisGlobal believes leveraging AI enable medical information systems to deliver capabilities. 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